VC  FireStarter Fund

     Office Locations:

C/O Viewpoints Network
222 West Hubbard, Suite 310
Chicago, IL 60610
Phone: 773-230-5259



  • Early
  • Growth



  • Communications & Networking
  • Media & Digital Media
  • Software & Internet
  • Storage & Hardware



    FireStarter Fund is an angel group operating like a traditional venture fund, with $5.7 million in committed capital from its 42 members. Each member committed either $100,000 or $200,000. Unlike a traditional venture fund, FireStarter Fund is a self-managed fund, so there are no carried interests or fees paid to anyone. The fund can invest in companies anywhere in the United States. Given that all of the fund's members are based in Chicago, it is likely that most of the investments the fund makes will be in the greater Chicago area, Illinois and the upper Midwest. The fund can make investments as small as $25,000 to as large as $500,000 in any one company. FireStarter expects its typical cumulative investment in a portfolio company to be between $150,000 and $350,000 over the life of the fund. In addition to the fund's investment, each member is free to invest individually in any portfolio company. FireStarter Fund will invest in digital media & marketing, software as a service, & e-commerce (with a focus on web social, mobile and big data). The fund is free to invest in any stage of development. When the fund makes its initial investment, FireStarter expects most portfolio companies to be at or near revenue generation, with the business strategy in place and technology very well along in its development. FireStarter Fund expects most of its investments to be in the series A and B rounds. FireStarter Fund was formed in January 2012 by Matt Moog with Brian Hand, Troy Henikoff, Sam Yagan and 40 other digital entrepreneurs. Since launch, FireStarter Fund has made nine investments including Retrofit, Give Forward, Kapow, Shiftgig, Cartavi, DIYSEO, Hireology, and Pangea.



      Fund Name



    Get funds under management for this firm including Fund name, Dollar size of fund raise, and Vintage with a National Database subscription.

    Investment Firm Key

       VC = Venture Capital
       PE = Private Equity
       A = Angel
       I = Incubator
       MB = Merchant Bank
       VD = Venture Debt
       FI = Family Investment Office
       FOF = Fund of Funds
       ED = Economic Development Office   
       TT = Technology Transfer Office
       CVC = Corporate Venture Capital
       SEC = Secondary Purchaser
       HF = Hedge Fund/Mutual Fund
    Venture Capital
    Seed Stage
    (includes "pre-seed," or
    concept stage)
    No Revenue
    Early StageMinimal
    Growth Stage
    (also called Mid-stage)
    Expansion Stage
    (also called Late-stage)
    $7M and greater
    Private Equity
    Lower Middle Market$10M-$249M
    Middle Market$250M-$499M
    Upper Middle Market$500M-$1B
    Large Cap>$1B

    Investment Team:

    Name   Title
    Get the complete investment team + individual email addresses for investment team partners. Get personal images, LinkedIn links, investment specialties, office locations and more with a National Database subscription.
    Brian Hand
    Matt Moog
    Sam Yagan
    Troy Henikoff


    Portfolio companies include:

        web link

        web link

        web link

        web link

        web link

      Kapow Events
        web link

        web link

        web link

        web link

        web link

      Tap Me
        web link

      UpCity (Formerly DIYSEO)
        web link


    Recent News: