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Stages:

• Early
• Seed

 

Industries:

Information Technology

Media & Digital Media

Software & Internet

 

Description:

Rockfish recently launched Brand Ventures, a new model of agency ventures that brings emerging digital innovations together with agency capabilities and client relationships. Brand Ventures will focus on the latest digital innovations in Consumer Internet, Mobile, and Retail, providing start-ups with both funding and domain-specific expertise in technology and marketing. Brand Ventures operates by supplying select start-ups with funding, ad revenue and brand building services through its agency, and in turn ramping up their growth rate and chances for success. This partnership gives start-ups the chance to build relationships with established brands and companies, while utilizing Rockfish's diverse abilities and areas of expertise. The investment committee for Brand Ventures is composed of six senior Rockfish executives, each of whom bring experience in marketing, venture capital, corporate finance and start-ups.