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Office Locations:
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709 Main St.
New Rochelle, NY 10801
Phone: 914-235-9600
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Information Technology
Media & Digital Media
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August Spark is a NY-based family office focused on investments in marketing, technology, and business services. The firm focuses on profitable companies where it can leverage its expertise in sales and marketing, setting and executing against growth strategy initiatives, building and supporting a great company culture, and digital transformations. Prior to August Spark, Michael Cassidy was the founding CEO of Undertone, a leading advertising technology company that was successfully acquired by marketing software firm Perion in 2015. August Spark was created to address the gap in investor expertise in the marketing and business services space, largely due to the proliferation of technology and the imperative for digital-first offerings. As a family office, August Spark takes a long-term, founder-friendly approach to its investment timeline versus the typical five- to seven-year horizon of most private equity and venture capital firms. The firm targets companies with between $2 and $10M in profitability.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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