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Office Locations:
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Consumer Products & Services
Food & Agriculture
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Mars, the world's largest manufacturer of pet foods, has started a venture fund to back pet-tech, products nutrition, and services. The new Companion Fund will be led by Whistle CEO and co-founder Ben Jacobs, who sold Whistle to Mars in 2016. According to CNBC, The fund will invest in a range of categories, not just pet tech start-ups. The new Companion Fund is structured as a standalone firm with Mars as its sole limited partner. It will take minority stakes in early-stage companies, typically investing as part of a $2 million to $5 million dollar seed or series A round.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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