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Penrose is the private investment firm for Billy Rosenthal (born 1950). Since 1998 Billy has helped Penrose make a range of diverse investments, successfully staking in the familiar arena of food, yet unafraid to diversify into sports and entertainment, healthcare, technology, finance, and real estate.The son of a meat man, Billy was part of the 4th generation of Rosenthal's, his great grandfather having settled in America from Russia in the 1860's. Rosenthal was named President of his family's business, Standard Meat, and began a successful expansion of the family business. When Standard Meat was eventually sold to Sara Lee Foods in 1983, Billy stayed on as president for another six years. Billy left Standard Meat in 1989 to start his own company, Rosani Foods, to produce pepperoni for Pizza hut, which opened a window of opportunity. Billy was able to secure partnerships with the likes of Outback Steakhouse, Pizza Hut, Taco Bell, Panera Bread, Brinker International, and countless others. After branching out into food manufacturing, restaurants, franchises, and of course, the continued expansion of Standard Meat, Billy formed Penrose in 1998. Penrose is a family investing in people for over 40 years.
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