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Office Locations:
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10875 Coronel Road
Santa Ana, CA 92705
Phone: 714-955-3691
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Rocana Capital is a consumer facing venture fund that supports early stage entrepreneurs that are focused on better living concepts or ideas. The firm has a global view to invest; target sectors are primarily in consumer packaged goods in the food and beverage space. Primarily investing in the U.S., the firm finds products that want to become iconic brands, investing in the Better-for-You trends of today shaping consumer eating habits of tomorrow. Rocana is a Sanskrit word with Ayurvedic roots--connecting the mind, body, and soul. Currently, the firm is focusing on Better-for-You food and beverage packaged goods.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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