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Office Locations:
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17-20 Whitestone Expressway Suite 403
Whitestone, NY 11357
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Business Services
Consumer Products & Services
Information Technology
Manufacturing & Industrial
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The Observatory is the single family office of John Darius Bikoff, the founder of Energy Brands and Glaceau (makers of Vitaminwater and Smartwater). In 2007, Bikoff sold Energy Brands to The Coca-Cola Company for $4.1 billion. This deal earned Bikoff personally $325 million. The firm's investment mission is to find high caliber emerging managers who perform well in all market environments. The Observatory is looking for managers who annualize at a minimum 15% annualized returns with controlled drawdowns of 10%. Annualized return to max drawdown should be at a ratio of 1.5X.
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Investment Firm Key
VC = Venture Capital
PE = Private Equity
A = Angel
I = Incubator
MB = Merchant Bank
VD = Venture Debt
FI = Family Investment Office
FOF = Fund of Funds
ED = Economic Development Office
TT = Technology Transfer Office
CVC = Corporate Venture Capital
SEC = Secondary Purchaser
HF = Hedge Fund/Mutual Fund
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| COMPANY STAGE | REVENUE |
| Venture Capital | |
Seed Stage
(includes "pre-seed," or
concept stage) | No Revenue |
| Early Stage | Minimal
Revenue |
Growth Stage
(also called Mid-stage) | $2M-$7M |
Expansion Stage
(also called Late-stage) | $7M and greater |
| Private Equity | |
| Lower Middle Market | $10M-$249M |
| Middle Market | $250M-$499M |
| Upper Middle Market | $500M-$1B |
| Large Cap | >$1B |
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